Jazz musicians: creating service experience in live performance

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Jazz musicians: creating service experience in live performance
International Journal of Contemporary Hospitality Management
20
303-313
2008/05
eng
0959-6119
Although music has been indicated by nightclubs and pubs' patrons as the most important service offering, the service marketing literature provides very little guidance on how artists could increase their audience satisfaction with an experiential product such as live music. This paper aims to give a wider understanding of jazz musicians' experience of their role in the creation of live performance.
4
Int J Contemp Hospitality Mngt
10.1108/09596110810873516
Jazz musicians
2019-12-03T23:11:56Z
DOI.org (Crossref)