Developing New Jazz Audiences

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Developing New Jazz Audiences
JAZZed
13
6
26-27
2018/11
eng
The three most prolific forms of advertising in today's crowded marketplace are cable radio programming, college radio interviews, and composing industry articles. Brand development is audience development and you must get the presenter involved in your brand by offering to provide on-air interviews (both radio and television), volunteer for public radio, provide fundraising giveaways, act as an educator by offering to provide free clinics, provide a summer camp master class, volunteering at academic institutions, develop a publicity list, and cross-promote your audience with other like-minded musicians and promoters. [...]networking is a key to your final success.
Médias , Éducation