BUSINESS of Music 101

The business of music is all about uncovering quantifiable solutions to pragmatic problems. The first rule of becoming a successful jazz entertainer is that no two markets are exactly the same. An artist or musician's business plan should contain a physical and an electronic promotional package. A step in the right direction should be to establish a targeted demographic audience early on in the jazz entertainer's career, often through audience reinforcement. The best way to develop a profile and a product is to tour, but touring can be a daunting and overwhelming process. The solution to this process is to start out with a mini-tour, beginning where one lives. It is important to research all available venues and reach out to talent buyers directly via telephone. Musical recordings are one's business cards.